Brian Solis developed this colorful and comprehensive graphic to illustrate the power and complexity of social media.
According to Brian, "The conversation map is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.
If a conversation takes place online and you’re not there to hear or see it, did it actually happen?
Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.
As a communications or service professional, you’ll find yourself at the center of the prism – whether you’re observing, listening or participating. This visual map is the ideal complement to The Essential Guide to Social Media and the Social Media Manifesto, which will help you better understand how to listen and in turn, participate transparently, sincerely, and effectively."