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          <TD bgColor=#339933 height=30 width=283><FONT color=#ffffff size=2 
            face=verdana><B>    VOLUME 7, NO. 1</B></FONT></TD>
          <TD bgColor=#339933 height=30 width=234 align=middle><B><A 
            href="http://www.nursing-informatics.com"><FONT color=#ffffff size=1 
            face=verdana>http://nursing-informatics.com</B></FONT></A></TD>
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            <P align=right><FONT color=#ffffff size=2 face=verdana><B>Fall 2010 
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            <P align=center><FONT color=#800000 size=5 face=Georgia><EM>Nursing 
            Informatics News</EM></FONT></P>
            <P align=center><FONT size=2 face=Arial><STRONG><I>Infusing Nurses 
            with Power for the 21st Century</STRONG></I></FONT></P></TD></TR>
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                  <P align=center><FONT color=#ffffff size=3 
                  face=Arial><STRONG>INFORMATICS 
              HIGHLIGHT</STRONG></P></FONT></TD></TR></TBODY></TABLE></DIV></TD>
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                              <P align=center><FONT color=#000000 size=2 
                              face=Arial><B>From the Editor </B></FONT></P>
                              <P align=left><FONT size=2 face=arial>This is the 
                              current 2010 issue of <I>NI News</I> - the free 
                              ezine from the site Nursing Informatics.com. 
                              </FONT></P>
                              <P align=left><FONT size=2 face=arial>This 
                              publication offers articles, news, product and 
                              systems analyses, tech resources and dialogue on 
                              global nursing informatics issues, discoveries and 
                              theory. We will provide a comprehensive view of 
                              informatics in practice, education, research and 
                              administration. </FONT></P>
                              <P align=left><FONT size=2 face=arial>If you would 
                              like to receive a regular copy, please go <A 
                              href="http://www.nursing-informatics.com/news.html "><B>HERE</B></A> 
                              to subscribe. <BR><BR>
                              <DIV align=right>June Kaminski 
                                 </DIV></FONT>
                              <P></P>
                              <HR>
                              <BR>
                              <CENTER><FONT size=2 face=arial>Read the OJNI - 
                              <BR>The <I>Online Journal of<BR>Nursing 
                              Informatics</I><BR><BR><A href="http://ojni.org" 
                              target=_blank><B>Go to the 
                              OJNI</B></A></FONT></CENTER><BR>
                              <CENTER><FONT size=2 face=arial>As Chief Senior 
                              Editor, I invite you to submit papers related to 
                              informatics for OJNI publication. <BR><BR>
                              <HR>
                              <BR>
                              <CENTER><IMG border=0 alt=* src="/list_h1.gif" 
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                              v:shapes="_x0000_i1028"><B>Canadian?</B> 
                              <BR><BR><A href="http://cnia.ca"><B>Go to the 
                              CNIA!</B></A> <BR><BR>As Past President, I also 
                              invite you to join the Canadian Nursing 
                              Informatics Association at <A 
                              href="http://cnia.ca">cnia.ca</A><BR><BR>As Editor 
                              in Chief, I invite papers related to informatics 
                              for the <I>Canadian Journal of Nursing 
                              Informatics</I> publication. <BR><BR><A 
                              href="http://cnia.ca/journal/journal.html" 
                              target=_blank><B>Go to the CJNI</B></A> 
                              <HR>
                              <BR>
                              <CENTER>Earn Nursing Informatics CEs!<BR>Board 
                              Approved CE Courses<BR><BR><A 
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                              <P align=center><EM><STRONG><FONT size=4 
                              face=arial>Harnessing the Wave of Co-Creation 
                              </FONT></STRONG></EM></P></TD></TR>
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                            <TD vAlign=top width="50%"><FONT size=2 
                              face=arial>Co-creation has developed into a 
                              buzz-word for corporate and organizational 
                              management over the past decade. Essentially, 
                              co-creation is interpreted as the process of close 
                              involvement of end-users (clients, customers) in 
                              the development of services and products, a 
                              process that includes the consumer as a vital part 
                              of the development process. A far cry from 
                              entrenched Fordism, Bernaysism, and Taylorism 
                              approaches to marketing and development, 
                              co-creation affords both choice and voice to 
                              clients and stakeholders. The informed client is 
                              valued, and adds value to the design process - 
                              whether it is for the design of a definitive 
                              product, service, course, or process. 
                              <BR><BR>Co-creation did not evolve directly from 
                              the commercial sector - it just gained a visible 
                              momentum there. Open source software development 
                              movements which have ultimately led to rich social 
                              media applications, mirrored the co-creation 
                              process much earlier and continue to develop 
                              diverse tools that people from all walks of life 
                              can use to co-create digital content in a variety 
                              of forms. <BR><BR>James Cherkoff & Johnnie 
                              Moore (2006) wrote that "co-creation is an 
                              energetic process, not an intellectual exercise" 
                              (p.3). Sanders and Stappers (2008) defined 
                              co-creation as "any act of collective creativity" 
                              (p. 6). The authors go further to say, "To embrace 
                              co-creativity requires that one believes that all 
                              people are creative" and that "the predominant 
                              culture accepts egalitarian idea sharing" (p. 9). 
                              <BR><BR>The principles of co-creation are evident 
                              in vital communities of practice, social groups, 
                              and expert teams where people come together to 
                              collaboratively create and share information, 
                              knowledge, and content beyond market exchange. The 
                              application of co-creation in eHealth and 
                              education via the medium of new media is beginning 
                              to evolve, but has not reached the level of 
                              fervour experienced in open source IT or business 
                              circles.<BR><BR></FONT></TD>
                            <TD vAlign=top width="50%"><FONT size=2 
                              face=arial>Pater (2009) described four types of 
                              co-creation configurations, primarily found in the 
                              business and open source sectors as well as 
                              communities of practice. These configurations 
                              include:<BR><BR>a) a <B>Club of Experts</B> style 
                              of co-creation, best suited "for very specific 
                              time - pressured challenges that demand expertise 
                              and breakthrough ideas" (p. 2).<BR><BR>b) a 
                              <B>Crowd of People</B> or "Crowd-sourcing" style 
                              that "unleashes the power of the masses ... using 
                              online platforms, people can rate and respond to 
                              each other's suggestions and ideas" (p.2). 
                              <BR><BR>c) a <B>Coalition of Parties</B> occurs 
                              when a people from various organizations "team up 
                              to share ideas and investments" (p.2), such as 
                              when companies decide to co-brand a product or 
                              service. <BR><BR>d) a <B>Community of Kindred 
                              Spirits</B> refers to "groups of people with 
                              similar interests and goals come together and 
                              create something for the greater good. This model 
                              - so far - works mostly in software development 
                              and leverages the potential force of a large group 
                              of people with complementary areas of expertise" 
                              (p.2).<BR><BR>Pater (2009) went further to define 
                              two central dimensions to the four types of 
                              co-creation: the dimensions are <B>open-ness</B> 
                              (who can join in?) and <B>ownership </B>(who owns 
                              and controls the outcome?).<BR><BR>
                              <P><A href="http://ojni.org/13_3/june.pdf"><FONT 
                              color=blue>CONTINUE READING AT OJNI 
                              >>>>></A></FONT> </P>
                              <P><B>CITATION: </B>Kaminski, J. (October, 2009). 
                              Editorial: Harnessing the Wave of Co-Creation 
                              <I>Online Journal of Nursing Informatics (OJNI), 
                              13, </I>(3). Available at <A 
                              href="http://ojni.org/13_3/june.pdf">http://ojni.org/13_3/june.pdf 
                              </A></P><BR><BR></FONT>
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      href="http://www.nursing-informatics.com">Nursing 
      Informatics.com</A><BR><A 
      href="http://www.nursing-informatics.com/contact.html">© June Kaminski, RN 
      MSN PhD(c)</A> 2000 - 2010<BR>Subscribe at <A 
      href="http://www.nursing-informatics.com/news.html">http://www.nursing-informatics.com/news.html</A> 
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