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<TD bgColor=#339933 height=30 width=283><FONT color=#ffffff size=2
face=verdana><B> VOLUME 7, NO. 1</B></FONT></TD>
<TD bgColor=#339933 height=30 width=234 align=middle><B><A
href="http://www.nursing-informatics.com"><FONT color=#ffffff size=1
face=verdana>http://nursing-informatics.com</B></FONT></A></TD>
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<P align=right><FONT color=#ffffff size=2 face=verdana><B>Fall 2010
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<P align=center><FONT color=#800000 size=5 face=Georgia><EM>Nursing
Informatics News</EM></FONT></P>
<P align=center><FONT size=2 face=Arial><STRONG><I>Infusing Nurses
with Power for the 21st Century</STRONG></I></FONT></P></TD></TR>
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<P align=center><FONT color=#ffffff size=3
face=Arial><STRONG>INFORMATICS
HIGHLIGHT</STRONG></P></FONT></TD></TR></TBODY></TABLE></DIV></TD>
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<P align=center><FONT color=#000000 size=2
face=Arial><B>From the Editor </B></FONT></P>
<P align=left><FONT size=2 face=arial>This is the
current 2010 issue of <I>NI News</I> - the free
ezine from the site Nursing Informatics.com.
</FONT></P>
<P align=left><FONT size=2 face=arial>This
publication offers articles, news, product and
systems analyses, tech resources and dialogue on
global nursing informatics issues, discoveries and
theory. We will provide a comprehensive view of
informatics in practice, education, research and
administration. </FONT></P>
<P align=left><FONT size=2 face=arial>If you would
like to receive a regular copy, please go <A
href="http://www.nursing-informatics.com/news.html "><B>HERE</B></A>
to subscribe. <BR><BR>
<DIV align=right>June Kaminski
</DIV></FONT>
<P></P>
<HR>
<BR>
<CENTER><FONT size=2 face=arial>Read the OJNI -
<BR>The <I>Online Journal of<BR>Nursing
Informatics</I><BR><BR><A href="http://ojni.org"
target=_blank><B>Go to the
OJNI</B></A></FONT></CENTER><BR>
<CENTER><FONT size=2 face=arial>As Chief Senior
Editor, I invite you to submit papers related to
informatics for OJNI publication. <BR><BR>
<HR>
<BR>
<CENTER><IMG border=0 alt=* src="/list_h1.gif"
width=15 height=15
v:shapes="_x0000_i1028"><B>Canadian?</B>
<BR><BR><A href="http://cnia.ca"><B>Go to the
CNIA!</B></A> <BR><BR>As Past President, I also
invite you to join the Canadian Nursing
Informatics Association at <A
href="http://cnia.ca">cnia.ca</A><BR><BR>As Editor
in Chief, I invite papers related to informatics
for the <I>Canadian Journal of Nursing
Informatics</I> publication. <BR><BR><A
href="http://cnia.ca/journal/journal.html"
target=_blank><B>Go to the CJNI</B></A>
<HR>
<BR>
<CENTER>Earn Nursing Informatics CEs!<BR>Board
Approved CE Courses<BR><BR><A
href="http://www.nursing-informatics.com/courses.html"><IMG
border=0
src="http://www.nursing-informatics.com/NICL_120x90_2.png"></A>
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<P align=center><EM><STRONG><FONT size=4
face=arial>Harnessing the Wave of Co-Creation
</FONT></STRONG></EM></P></TD></TR>
<TR>
<TD vAlign=top width="50%"><FONT size=2
face=arial>Co-creation has developed into a
buzz-word for corporate and organizational
management over the past decade. Essentially,
co-creation is interpreted as the process of close
involvement of end-users (clients, customers) in
the development of services and products, a
process that includes the consumer as a vital part
of the development process. A far cry from
entrenched Fordism, Bernaysism, and Taylorism
approaches to marketing and development,
co-creation affords both choice and voice to
clients and stakeholders. The informed client is
valued, and adds value to the design process -
whether it is for the design of a definitive
product, service, course, or process.
<BR><BR>Co-creation did not evolve directly from
the commercial sector - it just gained a visible
momentum there. Open source software development
movements which have ultimately led to rich social
media applications, mirrored the co-creation
process much earlier and continue to develop
diverse tools that people from all walks of life
can use to co-create digital content in a variety
of forms. <BR><BR>James Cherkoff & Johnnie
Moore (2006) wrote that "co-creation is an
energetic process, not an intellectual exercise"
(p.3). Sanders and Stappers (2008) defined
co-creation as "any act of collective creativity"
(p. 6). The authors go further to say, "To embrace
co-creativity requires that one believes that all
people are creative" and that "the predominant
culture accepts egalitarian idea sharing" (p. 9).
<BR><BR>The principles of co-creation are evident
in vital communities of practice, social groups,
and expert teams where people come together to
collaboratively create and share information,
knowledge, and content beyond market exchange. The
application of co-creation in eHealth and
education via the medium of new media is beginning
to evolve, but has not reached the level of
fervour experienced in open source IT or business
circles.<BR><BR></FONT></TD>
<TD vAlign=top width="50%"><FONT size=2
face=arial>Pater (2009) described four types of
co-creation configurations, primarily found in the
business and open source sectors as well as
communities of practice. These configurations
include:<BR><BR>a) a <B>Club of Experts</B> style
of co-creation, best suited "for very specific
time - pressured challenges that demand expertise
and breakthrough ideas" (p. 2).<BR><BR>b) a
<B>Crowd of People</B> or "Crowd-sourcing" style
that "unleashes the power of the masses ... using
online platforms, people can rate and respond to
each other's suggestions and ideas" (p.2).
<BR><BR>c) a <B>Coalition of Parties</B> occurs
when a people from various organizations "team up
to share ideas and investments" (p.2), such as
when companies decide to co-brand a product or
service. <BR><BR>d) a <B>Community of Kindred
Spirits</B> refers to "groups of people with
similar interests and goals come together and
create something for the greater good. This model
- so far - works mostly in software development
and leverages the potential force of a large group
of people with complementary areas of expertise"
(p.2).<BR><BR>Pater (2009) went further to define
two central dimensions to the four types of
co-creation: the dimensions are <B>open-ness</B>
(who can join in?) and <B>ownership </B>(who owns
and controls the outcome?).<BR><BR>
<P><A href="http://ojni.org/13_3/june.pdf"><FONT
color=blue>CONTINUE READING AT OJNI
>>>>></A></FONT> </P>
<P><B>CITATION: </B>Kaminski, J. (October, 2009).
Editorial: Harnessing the Wave of Co-Creation
<I>Online Journal of Nursing Informatics (OJNI),
13, </I>(3). Available at <A
href="http://ojni.org/13_3/june.pdf">http://ojni.org/13_3/june.pdf
</A></P><BR><BR></FONT>
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<TD vAlign=top width="100%" align=middle><FONT size=2 face=Arial><BR><A
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Informatics.com</A><BR><A
href="http://www.nursing-informatics.com/contact.html">© June Kaminski, RN
MSN PhD(c)</A> 2000 - 2010<BR>Subscribe at <A
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